Dr. Brew Kombucha Campaign

Dr. Brew Kombucha Campaign

Design Narrative The goal of the campaign is to persuade  the target audience to buy  the drink,  strengthen brand loyalty, and encourage them to be more active in their daily lives. The target audience for this campaign is 25-34, 51% of people in the US  between this...
Bliss Product Branding

Bliss Product Branding

Design Narrative A Sip of Paradise is a branding campaign for the product Bliss. Bliss is a canned Moscato that comes in three main flavors, mango,  lemon/lime, and passion fruit. The target audience for Bliss is women aged 35-55. According to a statistic by the...